CASE Printing Solutions recently attended PACK EXPO Las Vegas and it was a huge success- We love Bulk Ink Systems!
PACK EXPO celebrated their 20th year of holding the event in Las Vegas. It was the largest participation ever with 28,700 attendees and 2,000 exhibitors. Sold out hotels and long taxi lines were the norm. The success of PACK EXPO indicates the relative strength of the U.S. economy.
Specifically related to CASE Printing Solutions, there were more than 25 exhibitors showing the HP thermal inkjet technology (TIJ) in one form or another. Every major player in the Coding & Marking category now has TIJ as part of their product portfolio. But as we quickly identified, very few of these companies have a robust strategy for delivering affordable, high-quality Bulk Ink systems to their installed base.
Here are 3 themes we heard from the various companies exhibiting TIJ in their booths.
“Our customers like the ease and simplicity of disposable cartridges, but ….
- they don’t understand the value of Bulk Ink systems
- they don’t know how to transition to Bulk Ink systems
- they are not aware of the availability Bulk inks”
CASE Printing Solutions can help! We have 20+ years’ experience creating Bulk Ink systems for our customers. CASE can help justify the decision to Go Bulk with a Total Cost of Ownership analysis specifically tailored to the end customer. We troubleshoot, advise, and implement the new Bulk systems so the customer can focus on creating profitable packaging lines.
Contact CASE to figure out how to GO with BULK Ink today!